3 SIMPLE Ways to Use the Holiday Months to Build Your List

It's time to use the downtime to your advantage to work on your business—and build your email list!


The holidays are around the corner, Wellpreneur!

You may get discouraged this time of year, because you might not have as many clients as you’d like. But that’s OK! Rather than sit idle, use the downtime to your advantage to work on your business—and build your email list!


That way, when January rolls around, you’ll have many more prospects eager to buy your new year program, to help them get back on track.

If you don’t have an email list, now is the perfect opportunity to get started.


There are several reasons to build your list, especially when you have an online business, such as:

  • You’ll grow a list of fans who want to learn how you can help them
  • By keeping in touch with them via email on a weekly or monthly basis, offering free and valuable content, they’ll get to know, like, and trust you
  • When the time comes to offer one of your programs or products, you’ll have eager prospects ready to invest in you


It doesn’t matter how many followers you have on social media, if they aren’t getting on your mailing list, you won’t be able to keep in touch with them directly. Remember, you own your mailing list, so building it over time should always be a priority.


Now, getting back to the holidays…it’s a time when people are preparing for family gatherings and they may be experiencing additional stress. This is where you swoop in and help them through it!


Here are three ways to get it done:


1) Host an online giveaway.

A giveaway is a wonderful opportunity to build your list AND your social media following. You can set a block of time (I recommend five days), where you give away one item per day. Make sure you set up an opt-in page for anyone who wants to be entered into the giveaway (thus, building your list!), and give them an action step, such as liking your Facebook page, following you on Instagram, joining your Facebook group, sharing in their newsfeed or tagging a friend. Some ideas for giveaways that won’t break the bank are:

  • eye mask
  • journal
  • jar of coconut oil
  • kitchen gadget
  • dark chocolate bar
  • your favorite essential oil
  • anything you think they’d love!


At the end of 5 days, make an announcement on your social media profiles, tagging the winners, and send an email to all who participated.


2) Host a webinar or live stream.

A webinar or live video stream is a fun and simple way to build your list. Set a date, pick a topic, and create a simple opt-in page. Don’t get overwhelmed with all the technology. You can easily create a sign-up form in MailChimp or MailerLite if you don’t know how to do it on your website (even if you don’t have a website yet!). Then: promote, promote, promote! Some ideas for webinar topics around the holidays:

  • How to stress less during the holidays
  • How to avoid holiday weight gain
  • How to boost immunity during the winter months
  • Or prepare a 3-course holiday meal during the webinar or live stream and email the recipes and an ingredient list to all who sign up!


3) Offer a free program.

Most folks aren’t thinking about doing a cleanse or coaching program so close to the holidays. But they would love some help staying healthy and stress-free during this time of the year. This is a great opportunity for you to offer a short-term free program or challenge, so they can get a taste of what it’s like to work with you.

A program like 12 Days of Wellness is easy to implement and your prospective clients will love it! Once you create an opt-in page, you can set up automated daily emails with the health tips, printables, inspiration and fun gifts included, to help them stay well during the holiday season.

You can also post the content in your private Facebook group, if you don’t want to set up daily emails. But make sure they opt-in first in order to participate in the fun! Learn more about the program here.

Now, go take action, have fun and grow that list!


Watch our video chat here: Press Play!


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Design by Claudia
Claudia Petrilli offers design and branding for health coaches who want to stand out. She believes you should tap into your unique traits, in order to differentiate yourself in your business. Claudia also runs her own Health Coaching practice, and after years of creating programs for her clients, she now offers done-for-you content to coaches.


Want to grow your email list on Facebook? Grab my pre-designed social media covers, PLUS: a video tutorial on how to use them effectively to grow your business. It's totally FREE!

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